Ways in Optimizing Your Social Media

Social media platforms can do so much to make sure that your blog gets far enough and attracts all the traffic you want. Twitter, Facebook, LinkedIn or Instagram can very well expand your reach so you should use them to make your blog popular. Here are a few ways to make your social media work for you:

  • Enable Shares: A share toolbar in your blog can bring can have more influence on your blog than you probably thought. This will allow readers who like the post to share it on their social media platforms and draw more attention to your site. It’s also fine to gently ask your readers to share in-case it doesn’t occur to them. Include a call-to-action in your pieces to inspire your readers to maybe download or sign up for something depending on what you want. Just be sure to not push requests down their throats. Remember that you too can share your posts on your own social media and calls-to-action.
  • Use a Consistent Name: Having the same domain name on your blog as your name on your social media platforms can be a great addition. This way, it would be easy to find you and recognise you. A social media name that reflects the name of your site will increase your chances of being mentioned and this can create good traffic for you. It also puts you forth as professional.
  • Provide Links: It always helps to provide the link to your blog site on your social media platforms. That way, followers on social media can be easily directed to your blog.
  • Use Hashtags: Hashtags can help people find you. Look out for trending hashtags that are concerned with your content and product. Also create your own hashtags to a buzz around whatever you may have going on, maybe a promo.
  • Get Endorsements: It’s great to get frequent readers of your blog or customers of your product to make endorsements for you on their social media platforms. Usually, their friends and family would trust them more than they trust any advertisements you would make. You can also get your friends and family members to do the same for you.

5 Step Guide to Start Up Your Blog

Blogging can be a wonderful unique way of expressing yourself and sharing valuable information with other people but some people worry about how to get started. Starting up a blog can be one of a walkover or a challenge depending on how much you know about it but it really doesn’t have to be the latter. Here’s five simple steps you need to follow to begin and run your blog:

Choose a Platform: This is the first thing you need to do before you worry about anything else. There are lots of platforms such as Tumblr, WordPress, Blogger and many more to choose from. It is advisable, however, to choose WordPress which clearly leads the rest given that there are so many successful blog owners who use it. It is also free, easy to set up, customizable and secure enough to save your blog from the risk of hacking.

Register a Domain Name: Your domain name is your point of contact and what your readers will remember. It is your brand. You should create a name that is unique to the theme of your blog so that it conveys the message you want to share on your blog space. It should also be easy to spell and very memorable. Including keywords in your domain name can also be a great choice to give your blog a boost in search results. One or two keywords would be enough.

Design Your Blog: The theme on your blog gives it a feel so you want to choose one that gives your blog the feel you want. Just go on and choose a theme that works for you and your blog and get it.
Add Content: This is basically why you set up the blog in the first place and what people are looking to read. It is what would decide how much traffic you can attract so make sure that the content you create is enough to keep your audience. Pick a topic you are passionate about and know enough about. It’s great to imagine your potential readership and try to create what works right. Whatever you do, make sure that your content is compelling and adds value to your readers.

Generate Traffic: As soon as you have your content ready, the next thing you should be doing is getting the people who would read your blog. Marketing your blog would get you the traffic you need and then you can push visitors to subscribe to your blog. Using social media is one great way to do this.

The Effect of Typography to Conversions

Conversion is the most delicately important thing to any internet marketer. As a matter of fact, it is what determines how successful you are as an internet marketer. Sometimes, however, in spite of a good exemplification of content, some internet marketers do not see the kind of conversions they hoped for. This would, many times, be a result of underestimating the power of typography. Poor typography would usually lead to your visitors simply walking away or staying and struggling through the post. Either way, this would have adverse effects on your conversion rates. Typography is the textual representation of your content, the ordering of type. It is what you can use to add style to your content. Visitors to your page would usually notice the typography before anything else and a lot of times, typography is what decides whether a visitor would stay or leave, it is what the visitors themselves use to determine the likelihood of finding what they want on your page. Typography is usually what helps a reader to understand the information on your page. So if you are going to get great conversion rates, you can’t afford to toy with typography. The primary elements of typography are as follows:

  • Typeface: This refers to the specific design which a group of characters shares. Times and Arial, for example, are typefaces.
  • Fonts: This is the size, width, and weight that a specific typeface has. While Times, for example, is a typeface 22pt Times New Roman is a font.
  • Line Length: It is the distance text occupies in a single line, in-between the right and left margins
    Kerning: This is the space that exists between letters. The amount of space is usually determined by the font.
  • Leading: This refers to the space that exists between lines of text. That is the space between the lines upon which characters rest.

It is absolutely essential to be familiar with what makes for good typography and use them in the right way to give your content a presentation that adequately conveys the message on our page. A careless textual presentation would inevitably reduce your conversion rates because it would leave your readers wondering more about the typography than paying attention to your content. It would be inappropriate, for instance, to use the Comic Sans typeface to write a formal message. Writing in extremely small fonts can also make your content unreadable or at the very least, difficult and even boring and would drive readers away. Presenting special information with bullets or using colours to highlight in order to cause prominence can be great. It is, however, necessary to pay attention to where these, especially colours, are used so that they convey the message appropriately.
General, typography has very high effects on the overall readability and understanding of your content so it is crucial that you pay keen attention.